Last Updated: 15.09.2026
1. Introduction
Welcome to the Privacy Policy of Boredgames AS (“Boredgames”, “we”, “our”, or “us”). This policy explains what information we collect, how we use it, and the measures we take to protect it, when you use our games. By using our games, you agree to the terms of this Privacy Policy.
2. Information We Collect
Boredgames AS itself does not collect any personal data from users of our games.
3. Third-Party Services for Advertising
To support the development and operation of our free games, we utilize third-party advertising services. These services help us display relevant advertisements to users.
Google AdMob: We use Google AdMob (“Google”) to serve advertisements in our games. When you interact with these ads (e.g., clicking on them), Google may collect information about your interaction. This typically includes, but may not be limited to, the type of ad you clicked on, the time and date of the interaction, and potentially your device information (like IP address or operating system version, as processed by Google according to their own privacy policies). Google processes this data based on their legal basis, which often includes legitimate interest (for ad personalization and measurement) and consent (if obtained).
Google AdSense: We may also utilize Google AdSense (“Google”) to show targeted ads both within and outside of our games, based on a user’s prior activity and expressed interests. The collection and use of data by Google for AdSense purposes are governed by Google’s privacy policy and terms.
4. How We Use Information
The information collected by the third-party services (Google AdMob and Google AdSense) is primarily used by them for:
Serving targeted advertisements to you on and off our games’ platforms. Measuring the effectiveness and performance of the advertisements. Understanding user behavior and demographics (anonymized or aggregated). Potentially for their own service improvement and optimization.
Boredgames AS does not process this information further or use it for any other purposes related to our games.
5. Legal Basis for Processing (GDPR)
Consent: Where applicable and obtained through the game’s interface or standard App Store mechanisms, user consent may serve as the legal basis for processing data by the third-party services. Legitimate Interests: We believe it is in our legitimate interest (as a game developer) to use relevant and effective advertising, even though our games are free. This interest is also shared by our third-party adservices (Google). We have conducted a Legitimate Interests Assessment (LIA) where required by law. You can object to these interests by opting out of interest-based ads through standard mechanisms (e.g., Google’s adsettings). Contract: While less directly applicable here, the processing of data by third parties to provide the ad services might sometimes fall under the execution of a contract between us and the service provider.
6. Data Sharing
Boredgames AS does not share user data collected through our games with any other third parties for marketing purposes. We rely solely on the third-party services (Google AdMob and Google AdSense) for advertising and ad measurement.
7. Data Storage
The third-party services (Google AdMob and Google AdSense) have their own data retention policies. You should review the privacy policies of these services to understand how long they retain the data they collect. Boredgames AS does not store any personal data from users of our games.
8. Cookies and Tracking Technologies
Our games may use standard cookies and web beacons (like those used by analytics services or ad networks) to collect information. However, the primary use of such technologies in our free games is often for ad display and measurement, facilitated by the third-party ad services mentioned above. Users can usually manage cookie preferences through their browser settings.
9. User Rights (GDPR)
While Boredgames AS does not process personal data directly, we are still required to inform users of our legal obligations regarding third-party processing. If you have questions about this policy or wish to exercise any rights related to data processing by Boredgames AS, please contact us. However, direct rights regarding data processed solely by the third-party ad services (Google AdMob/AdSense) should be directed to those providers.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this policy indicates when the current version was revised. We encourage you to review this policy periodically.
11. Contact Us
If you have any questions about this Privacy Policy or the data processing practices of Boredgames AS, please contact us